A Strategic Move In The Activewear Market

Lolë Brands Acquires Footwear and Apparel Brand Sanuk

A Strategic Move in the Activewear Market

Key Points:

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Lolë Brands, a global apparel company, has acquired Sanuk, an outdoor and beach lifestyle footwear brand.

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Deckers Brands, the previous owner of Sanuk, had purchased the brand in 2011 for $120 million.

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The acquisition expands Lolë Brands' portfolio into the footwear market, complementing its existing line of activewear, athleisure, and outerwear.

Lolë Brands, a Montreal-based activewear brand known for its sustainable and stylish designs, has announced the acquisition of Sanuk, a footwear brand known for its comfortable and versatile sandals and shoes.

This acquisition is a strategic move for Lolë Brands, which has been expanding its product offerings in recent years. The addition of Sanuk's footwear line gives Lolë Brands a broader reach in the activewear market.

Lolë Brands has a strong presence in the activewear and athleisure market, particularly among women. The acquisition of Sanuk allows the company to tap into the growing demand for outdoor and beach lifestyle footwear.

Sanuk, founded in 1997, is known for its colorful and comfortable sandals, shoes, and boots. The brand has a loyal following among consumers who value comfort and style.

The acquisition of Sanuk is expected to strengthen Lolë Brands' position in the activewear market and drive growth for both brands.